Guy Laroche was a renowned French fashion designer who founded the eponymous company. In 1966, the company entered the perfume industry with its legendary fragrance, Fidji, designed for women. The first cologne for men from Guy Laroche was launched in 1972 under the name Drakkar. However, it was later overshadowed by its more popular spin-off, Drakkar Noir, which was introduced in 1982.
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