Rochas began as a French fashion house founded by Marcel Rochas in 1925. The company expanded its offerings to include fragrances, starting with a trio of perfumes, Avenue Matignon, Air Jeune and Audace, in 1934. Fragrances remain the most important product of the Rochas brand, and Rochas has employed its own in-house perfumer, Jean-Michel Duriez, since 2008.
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